Batumi has so much to offer that In 2012, the American Academy of Hospitality Sciences nominated it as the best tourist destination of the year.
In the second half of the 20th century European architects flocked to Batumi and designed numerous unique buildings. The development of Batumi was closely connected with the global economic and industrial growth of that time. During this period, Nobel Brothers, Ltd. and the Rothschild family started their commercial activities in Batumi.
Today Batumi is still distinguished by its modern architecture and abundance of investment opportunities. In addition, Batumi is a cultural center of Georgia hosting numerous international festivals that showcase famous musicians and artists from across the world.